Sam Narr
About:
Sam Narr is the visionary Founder and CEO of Kibbo Kift Agency, a UK-based PR and paid media firm that exclusively supports initiatives focused on climate solutions, social justice, and ethical consumerism. Since founding the agency in 2019, Sam has led groundbreaking campaigns such as amplifying Greenpeace UK's "The Big Plastic Count" and promoting innovative eco-tech products like SURI's electric toothbrush. Kibbo Kift Agency has been instrumental in raising global awareness of pressing climate issues, including the urgency of the 1.5°C deadline via the Climate Clock project, and disrupting the fossil fuel industry's influence in advertising through Clean Creatives.
Under Sam's leadership, Kibbo Kift has secured global media coverage in outlets such as The Guardian, The New York Times, Vogue, Washington Post, and Fast Company, helping clients achieve measurable growth and impactful communication outcomes. The agency serves as a bridge between activism and commerce, leveraging PR as a tool for social and ecological transformation.
Prior to Kibbo Kift, Sam honed his expertise at various agencies, including W Communications and Ready10, managing high-profile clients like Levi’s, Nike SB, and Virgin. His work in social media and content creation garnered awards, particularly during the Levi’s Music Project and the UK launch of Carabao Energy Drink. He also served as Head of Communications at Ecodisco, further deepening his commitment to sustainable and creative initiatives.