Jakob Klassen
Meet Jakob
Entrepreneur
Berlin, Germany
Jakob Klassen is the Co-Founder and CEO of wyldr, a fast-growing sustainable e-grocery service offering personalized, organic, and package-free meal delivery solutions. With over 10,000 customers in Germany, wyldr promotes plant-rich, climate-friendly recipes. Jakob's expertise in supply chain operations, marketing, and growth stems from his diverse background, including founding InsideCoffee.com and working as a Growth Consultant for Eatwith.
Areas of activity:
Other
www.wyldr-bio.de
About:
Jakob Klassen is the Co-Founder and CEO of wyldr, a pioneering sustainable e-grocery service based in Berlin, which provides personalized organic food delivery with zero packaging waste. Since its launch in 2020, wyldr has grown rapidly, serving more than 10,000 customers across Germany. The platform offers users tailored meal plans, curated ingredients, and convenient delivery options, all designed to encourage a healthy, plant-rich, and climate-friendly lifestyle. Jakob’s leadership in the company includes driving growth through innovative supply chain operations and marketing strategies, positioning wyldr as a sustainable alternative to competitors like HelloFresh.
Before founding wyldr, Jakob co-founded InsideCoffee.com, where he managed product development and e-commerce operations. He also worked as a freelance Growth Consultant for Eatwith, optimizing marketing funnels for the VC-backed culinary events platform. His early career includes a significant role as Director of E-Commerce at Paprcuts, where he helped scale the brand’s online presence. With a focus on sustainability and digital innovation, Jakob continues to lead initiatives that bridge technology, food, and environmental impact.
Involvement:
Wyldr
Wyldr is a company dedicated to promoting conscious eating by providing households with healthy, personalized meal planning, organic grocery subscriptions, and a sustainable, circular localized delivery service. With a mission to simplify the shift towards healthier and more sustainable diets, Wyldr also includes a diet footprint tracker to help users monitor and reduce their environmental impact, aligning with global efforts to protect the biosphere and meet Paris Agreement targets.