Yoni Pasternak
Meet Yoni
Entrepreneur
London, United Kingdom
Yoni Pasternak is the Chief Commercial Officer at Nala Earth, where he develops data products and tools that empower companies to craft impactful sustainability strategies. With a background in management consulting, venture capital, and e-commerce, Yoni combines his expertise in commercial strategy and sustainability to drive innovation in nature-related initiatives.
Areas of activity:
Corporate Sustainability
About:
Yoni Pasternak is a seasoned professional in sustainability and commercial strategy, currently serving as the Chief Commercial Officer at Nala Earth. In this role, he leads efforts to provide rigorous and practical data on nature and biodiversity, enabling companies to develop effective sustainability strategies that comply with emerging regulations and frameworks, including the CSRD, TNFD, and SBTN.
Prior to joining Nala Earth in January 2024, Yoni was the Head of Commercial at natcap, a nature tech startup founded at Oxford University, where he focused on creating market-driven solutions for biodiversity and nature conservation. His experience also includes a significant tenure at Wayfair, where he served as Associate Director. There, he managed the Living Room, Home Office, and Accent Furniture categories for Wayfair’s EU markets, leading a team to implement a commercial strategy aimed at reducing Scope 3 emissions by engaging and incentivizing suppliers. Yoni played a pivotal role in marketing the sustainability attributes of Wayfair's products to consumers while also completing coursework at LSE focused on climate change.
Yoni's background includes valuable experience in management consulting at Bain & Company, where he worked on a range of strategic projects across various sectors, including consumer packaged goods and fashion. His time at Bain equipped him with strong analytical and project management skills, essential for driving impactful commercial initiatives.
Involvement:
Nala Earth
Nala is building data products and tools to enable companies to craft impactful nature strategies, including mitigating nature risks and reporting in accordance with new regulations and frameworks (CSRD, TNFD, SBTN).